Final Materials and Presentation

Final Materials:

Content Mapping Document - Document showing the mapping of current materials to the proposed information architecture
http://dl.dropbox.com/u/10129194/Final%20Materials/Content%20Mapping.xlsx



Design Decision Matrix - Document showing the project goals, what major design decision we made and support sources for those design decisions.
http://dl.dropbox.com/u/10129194/Final%20Materials/Design%20Decision%20Matrix.xlsx



Site Diagram - Document outline proposed site organization and cotent alignment.
http://dl.dropbox.com/u/10129194/Final%20Materials/site%20diagram%20v3.pdf



Prototype
http://dl.dropbox.com/u/10129194/Final%20Materials/Archive.zip




Final Presentation:

Eat Green Tea Final on Prezi

Working Prototype (v1)

To use the prototype -

1) download the zip file from the link below

2) uncompress the zip file - leave files in the structure that they uncompress to.

3) click default.htm file to start the prototype


http://dl.dropbox.com/u/10129194/working%20prototype.zip

Mid-Term Presentation

Contents include:
1) Goals
2) Personas
3) Site Diagram
4) Wireframes
5) Initial Visualization

Eat Green Tea on Prezi

Select More to view in full screen.

Visualization of Site Design

Wireframes

BLUE TEXT= link
GREEN BOX = text entry field

Site Diagram

http://dl.dropbox.com/u/10129194/site%20diagram.pdf

User Research Conclusion Summation

Conclusions Drawn From User Research Interviews: 

People that would be interested in this product in the first place are easily convinced by the extraordinary health benefits. The growing popularity and nutritional notoriety of green tea beverages provides credibility to claims about the leaves from which they are derived. Attitudes formed about green tea leaves do not appear to be unrelated or dissimilar to previously held attitudes toward green tea. The appealing aspects of the beverage are successful selling points for the leaves.  

However, there seem to be two variables that must be understood in the target audience: green tea and health knowledge and inclination toward healthy lifestyles. (See diagram below)

Those with high levels of knowledge about the benefits of green tea and healthful consumption are likely to be already sold on the product. Motivation to even begin to act is the only issue for this group.  Those with high inclination toward healthy lifestyles are highly motivated to act. Their barrier to act seems to be ease of object access and task completion, but mostly it seems to be knowledge about green tea. The amount of knowledge sufficient enough for those with high inclination to pursue a healthy lifestyle is minimal. That is, a few words about its great benefits from a friend is enough to generate action.

Certain barriers to action (site visitation, site exploration, purchase of product) were identified in the interviews. Two expressions of doubt of the website’s credibility came from a.) aesthetics and b.) the singular product available. The aesthetics concern  was given a contingency- the interviewee said it would not prevent him from pursuing the acquisition of green tea leaves. The interviewee whom expressed concern with the product availability would prefer a two-sided refutation message. In accordance with the research done by O’Keefe (1999) and Allen (1998), a message that both enhances the credibility/superiority of the product being offered as well as providing cogent reasons why others are not as good is more likely to influence attitudes. The interviewee was informed that the products available were tested alongside others, but the interviewee preferred the superiority of the product over others (and an opportunity to compare) be more obvious.

Interviewee consistently expressed a liking for the large amount of information and the recipes provided. Another well-received aspect of the site is the very accessible and highly pertinent subpage titles.  To summarize general pleasure with the architecture on first look, on interviewer said, “I like how everything I need is right here up at the top. I don’t have to look for what I need.”

           

Allen, M. (1998). Comparing the persuasive effectiveness of one and two sided messages. In M. Allen & R.W. Preiss (Eds.), Persuasion: Advance through metaanalysis (pp. 87-98). Cresskill, NJ: Hampton Press

O’Keefe, D.J. (1999). How to handle opposing arguments in persuasive messages: A meta-analytic review of the effects of one-sided and two-sided messages. In M.E. Roloff (Ed.), Communication Yearbook 22, 209-249

Interview #4- Dan

Dan: age-25, from Newark, DE, marketing representative for Miller-Coors, Inc.

Do you use the internet? What do you use the internet for?

Yeah; keeping in touch with people; communication; entertainment; networking; news; almost everything

On a daily basis, what is your internet use like?

I use my blackberry for a lot; check my email then go to a couple different sites I like to look at; check the news

What are your favorite websites?

The chive; facebook; youtube; Men’s health

Have you ever heard of green tea? Have you ever tried it? Do you like it?

Oh yeah; I drink it all the time; I try to drink as much as possible; I love it

Do you know the nutritional benefits of green tea?

It’s awesome for you; it reduces your risk for cancer and all other kinds of things and  can help with cholesterol and stress; plus its great if you’re trying to lose weight; I usually drink it because it just makes me feel super healthy; it gets rid of all the bad stuff

Do you drink green tea? How often?

Yes; daily and sometimes with every meal and more

To what extent would you consider yourself focused on healthy eating/drinking or a healthy lifestyle?

It’s a big priority in my life; I’m recovering from surgery and trying to lose weight while getting stronger again. I’m very focused on just being healthy for life

What are a few of the things you try to do as a part of your regular routine to stay healthy?

I workout everyday; eat a good breakfast; drink a ton of green tea; stay away from fats; even though I love beer, I try to drink very little; stay away from sugary foods; low cholesterol foods; egg whites oatmeal; stretch and do yoga; minimize stress when I can

Does anything ever get in the way of you doing those healthy things? What are the barriers to your healthy lifestyle goals?

Time does, hanging out with friends who don’t share the same goals or need or want the same attention to diet; family needs; sometimes money or just figuring out what is best for me; but mostly my own attitude

Have you ever heard of eating the green tea leaves?

Uh maybe.. but no not really; I thought about it once

Did you know the nutritional benefits of drinking green tea?

No what are they? Same as the drink?

What would I need to do to get you to eat green tea leaves once or regularly?

Show me all the facts about it’s nutrition benefits; show me how you prepare it or take care of it; where I can buy it

What do you think about the site?

Kinda confusing and not too crazy professional but better than anything gI could eer dream of doing; I think it has a lot of good information I would want but it could be presented in a better way so that it’s more convincing right off the bat- or at least so it’s not as much to navigate; I already like green tea but I like all the information on the site; the recipes are really really cool; I’d want to buy it but I kinda would want to know more about where you can get It other than here

Is this website giving you enough information?

Yeah for sure; it’s not my favorite site but I guess it works

Interview #3- Melanie

Melanie: age-27, from Cinncinati, OH; currently a doctoral candidate for the OSU School of Communication 

Do you use the internet? What do you use the internet for?

Yup; everything; I do my work on there for school; check my email; keep in touch with family and friends; read magazines and news; go shopping

On a daily basis, what is your internet use like?

Check my email everyday; read my e-newletters; do research for work; watch hulu videos maybe

What are your favorite websites?

Hulu; foodnetwork; zappos

Have you ever heard of green tea? Have you ever tried it? Do you like it?

Yea, yeah, yeah it’s pretty good

Do you know the nutritional benefits of green tea?

Yeah it’s like supposed to be really good for you, right? Cleansing and all that

Do you drink green tea? How often?

Yeah when I can but I usually go with coffee

To what extent would you consider yourself focused on healthy eating/drinking or a healthy lifestyle?

I try hard but work gets in the way; I try to keep myself in good shape; it’s really important to me to at least try because I know I’m not at my best when I don’t eat right; get the right nutrients and workout

What are a few of the things you try to do as a part of your regular routine to stay healthy?

I try to workout a few times a week and try to eat vegetables; get enough calcium; I try to spend a lot of time outside since I’m inside most of the time for work

Does anything ever get in the way of you doing those healthy things? What are the barriers to your healthy lifestyle goals?

Grad school; deadlines coming up ; papers due; convenience of food being nearby

Have you ever heard of eating the green tea leaves?

No…

Did you know the nutritional benefits of drinking green tea?

No.. what are they?

What would I need to do to get you to eat green tea leaves once or regularly?

Taste- does it taste good? And maybe telling me exactly what are the specific benefits

How much more than drinking green tea is it better?

Are there flavors of green tea leaves? Like not just the tea leaf flavor

Already know green tea is good for me; no pre-existing fears…. Its ok… but I’m not a completely natural organic person

Tell me how I can eat it.

What do you think about the site?

Recipes are a good idea- I like to see that you can do so much with it

Is this website giving you enough information?

Yeah it seems to have a lot of stuff and I’m already convinced; I’d just need to know where I could get it and how I could use it

Interview #2- Sarah

Sarah: age-24, from East Windsor, NJ; Masters student at the OSU School of Communication

Do you use the internet? What do you use the internet for?

Yes. Talking to people; doing work; keeping up with friends; shopping; entertainment

On a daily basis, what is your internet use like?

Almost always on… but maybe 6=-8 hours total per day; email, facebook, travel websites; read the news

What are your favorite websites?

Facebook; the Daily Show; the onion; lonely planet

Have you ever heard of green tea? Have you ever tried it? Do you like it?

Yes; yes, yes; I drink it when I can; I always feel better when I drink it; I actually should drink more, but I really like it

Do you know the nutritional benefits of green tea?

Yes it’s really good for you; calming and stuff

Do you drink green tea? How often?

A pretty good amount; I try to drink a few cups a week

To what extent would you consider yourself focused on healthy eating/drinking or a healthy lifestyle?

Try to be healthy; I do yoga and try to go for walks and eat stuff that’s good for me, I don't really work out or run but I try to make good choices with food

What are a few of the things you try to do as a part of your regular routine to stay healthy?

Yoga; enough sleep; relax to get rid of stress; eat the right stuff that has vitamins and stuff

Does anything ever get in the way of you doing those healthy things? What are the barriers to your healthy lifestyle goals?

Not enough time or not enough money; I want to be healthier but sometimes I have friends come visit in my time off so its tough to still do everything I want and still be healthy

Have you ever heard of eating the green tea leaves?

No, that’s weird. Can you do that?

Did you know the nutritional benefits of drinking green tea?

Um… No. Is it like drinking green tea?

What would I need to do to get you to eat green tea leaves once or regularly?

Can you actually eat it? How do you eat it? Does it taste bad? Tell me just how good it is for me.  Where can I get it?

What do you think about the site?

Looks really good to me; looks like it has a ton of information; I like that it has so much information and its all right there for me

Is this website giving you enough information?

Yes

Additional Thoughts?

Id really like to try it… I might be cheap but I’d like to try it once before I order 25 dollars worth of it; I like the recipes about what you can do with it;  It looks like an awesome way to just get healthy but not have to always have the green tea taste.