Tuesday, October 25, 2011
Mid-Term Presentation
Contents include:
1) Goals
2) Personas
3) Site Diagram
4) Wireframes
5) Initial Visualization
Select More to view in full screen.
Thursday, October 20, 2011
Wednesday, October 19, 2011
Thursday, October 13, 2011
User Research Conclusion Summation
People that would be interested in
this product in the first place are easily convinced by the extraordinary
health benefits. The growing popularity and nutritional notoriety of green tea
beverages provides credibility to claims about the leaves from which they are
derived. Attitudes formed about green tea leaves do not appear to be unrelated
or dissimilar to previously held attitudes toward green tea. The appealing
aspects of the beverage are successful selling points for the leaves.
However, there seem to be two variables that
must be understood in the target audience: green tea and health knowledge and
inclination toward healthy lifestyles. (See diagram below)
Those with high levels of knowledge about
the benefits of green tea and healthful consumption are likely to be already
sold on the product. Motivation to even begin to act is the only issue for this
group. Those with high inclination
toward healthy lifestyles are highly motivated to act. Their barrier to act
seems to be ease of object access and task completion, but mostly it seems to
be knowledge about green tea. The amount of knowledge sufficient enough for
those with high inclination to pursue a healthy lifestyle is minimal. That is,
a few words about its great benefits from a friend is enough to generate
action.
Certain barriers to action (site
visitation, site exploration, purchase of product) were identified in the
interviews. Two expressions of doubt of the website’s credibility came from a.)
aesthetics and b.) the singular product available. The aesthetics concern was given a contingency- the interviewee said
it would not prevent him from pursuing the acquisition of green tea leaves. The
interviewee whom expressed concern with the product availability would prefer a
two-sided refutation message. In accordance with the research done by O’Keefe (1999)
and Allen (1998), a message that both enhances the credibility/superiority of
the product being offered as well as providing cogent reasons why others are
not as good is more likely to influence attitudes. The interviewee was informed
that the products available were tested alongside others, but the interviewee
preferred the superiority of the product over others (and an opportunity to
compare) be more obvious.
Interviewee consistently expressed a
liking for the large amount of information and the recipes provided. Another
well-received aspect of the site is the very accessible and highly pertinent
subpage titles. To summarize general
pleasure with the architecture on first look, on interviewer said, “I like how
everything I need is right here up at the top. I don’t have to look for what I
need.”
Allen, M. (1998). Comparing the persuasive
effectiveness of one and two sided messages. In M. Allen & R.W. Preiss
(Eds.), Persuasion: Advance through metaanalysis
(pp. 87-98). Cresskill, NJ: Hampton Press
O’Keefe, D.J. (1999). How to handle opposing
arguments in persuasive messages: A meta-analytic review of the effects of
one-sided and two-sided messages. In M.E. Roloff (Ed.), Communication Yearbook 22, 209-249
Interview #4- Dan
Dan: age-25, from Newark, DE, marketing representative for Miller-Coors, Inc.
Do you use the
internet? What do you use the internet for?
Yeah; keeping in touch with people; communication;
entertainment; networking; news; almost everything
On a daily basis,
what is your internet use like?
I use my blackberry for a lot; check my email then
go to a couple different sites I like to look at; check the news
What are your
favorite websites?
The chive; facebook; youtube; Men’s health
Have you ever heard
of green tea? Have you ever tried it? Do you like it?
Oh yeah; I drink it all the time; I try to drink as
much as possible; I love it
Do you know the
nutritional benefits of green tea?
It’s awesome for you; it reduces your risk for
cancer and all other kinds of things and
can help with cholesterol and stress; plus its great if you’re trying to
lose weight; I usually drink it because it just makes me feel super healthy; it
gets rid of all the bad stuff
Do you drink green
tea? How often?
Yes; daily and sometimes with every meal and more
To what extent would
you consider yourself focused on healthy eating/drinking or a healthy
lifestyle?
It’s a big priority in my life; I’m recovering from
surgery and trying to lose weight while getting stronger again. I’m very
focused on just being healthy for life
What are a few of
the things you try to do as a part of your regular routine to stay healthy?
I workout everyday; eat a good breakfast; drink a
ton of green tea; stay away from fats; even though I love beer, I try to drink
very little; stay away from sugary foods; low cholesterol foods; egg whites
oatmeal; stretch and do yoga; minimize stress when I can
Does anything ever
get in the way of you doing those healthy things? What are the barriers to your
healthy lifestyle goals?
Time does, hanging out with friends who don’t share
the same goals or need or want the same attention to diet; family needs;
sometimes money or just figuring out what is best for me; but mostly my own
attitude
Have you ever heard
of eating the green tea leaves?
Uh maybe.. but no not really; I thought about it
once
Did you know the
nutritional benefits of drinking green tea?
No what are they? Same as the drink?
What would I need to
do to get you to eat green tea leaves once or regularly?
Show me all the facts about it’s nutrition
benefits; show me how you prepare it or take care of it; where I can buy it
What do you think
about the site?
Kinda confusing and not too crazy professional but
better than anything gI could eer dream of doing; I think it has a lot of good
information I would want but it could be presented in a better way so that it’s
more convincing right off the bat- or at least so it’s not as much to navigate;
I already like green tea but I like all the information on the site; the
recipes are really really cool; I’d want to buy it but I kinda would want to
know more about where you can get It other than here
Is this website
giving you enough information?
Yeah for sure; it’s not my favorite site but I
guess it works
Interview #3- Melanie
Melanie: age-27, from Cinncinati, OH; currently a doctoral candidate for the OSU School of Communication
Do you use the
internet? What do you use the internet for?
Yup; everything; I do my work on there for school;
check my email; keep in touch with family and friends; read magazines and news;
go shopping
On a daily basis,
what is your internet use like?
Check my email everyday; read my e-newletters; do
research for work; watch hulu videos maybe
What are your
favorite websites?
Hulu; foodnetwork; zappos
Have you ever heard
of green tea? Have you ever tried it? Do you like it?
Yea, yeah, yeah it’s pretty good
Do you know the
nutritional benefits of green tea?
Yeah it’s like supposed to be really good for you,
right? Cleansing and all that
Do you drink green
tea? How often?
Yeah when I can but I usually go with coffee
To what extent would
you consider yourself focused on healthy eating/drinking or a healthy
lifestyle?
I try hard but work gets in the way; I try to keep
myself in good shape; it’s really important to me to at least try because I
know I’m not at my best when I don’t eat right; get the right nutrients and
workout
What are a few of
the things you try to do as a part of your regular routine to stay healthy?
I try to workout a few times a week and try to eat
vegetables; get enough calcium; I try to spend a lot of time outside since I’m
inside most of the time for work
Does anything ever
get in the way of you doing those healthy things? What are the barriers to your
healthy lifestyle goals?
Grad school; deadlines coming up ; papers due;
convenience of food being nearby
Have you ever heard
of eating the green tea leaves?
No…
Did you know the
nutritional benefits of drinking green tea?
No.. what are they?
What would I need to
do to get you to eat green tea leaves once or regularly?
Taste- does it taste good? And maybe telling me
exactly what are the specific benefits
How much more than drinking green tea is it better?
Are there flavors of green tea leaves? Like not
just the tea leaf flavor
Already know green tea is good for me; no
pre-existing fears…. Its ok… but I’m not a completely natural organic person
Tell me how I can eat it.
What do you think
about the site?
Recipes are a good idea- I like to see that you can
do so much with it
Is this website
giving you enough information?
Yeah it seems to have a lot of stuff and I’m
already convinced; I’d just need to know where I could get it and how I could
use it
Interview #2- Sarah
Sarah: age-24, from East Windsor, NJ; Masters student at the OSU School of Communication
Do you use the
internet? What do you use the internet for?
Yes. Talking to people; doing work; keeping up with
friends; shopping; entertainment
On a daily basis,
what is your internet use like?
Almost always on… but maybe 6=-8 hours total per
day; email, facebook, travel websites; read the news
What are your
favorite websites?
Facebook; the Daily Show; the onion; lonely planet
Have you ever heard
of green tea? Have you ever tried it? Do you like it?
Yes; yes, yes; I drink it when I can; I always feel better when I drink it; I actually should drink more, but I really like it
Do you know the
nutritional benefits of green tea?
Yes it’s really good for you; calming and stuff
Do you drink green
tea? How often?
A pretty good amount; I try to drink a few cups a
week
To what extent would
you consider yourself focused on healthy eating/drinking or a healthy
lifestyle?
Try to be healthy; I do yoga and try to go for
walks and eat stuff that’s good for me, I don't really work out or run but I try to make good choices with food
What are a few of
the things you try to do as a part of your regular routine to stay healthy?
Yoga; enough sleep; relax to get rid of stress; eat
the right stuff that has vitamins and stuff
Does anything ever
get in the way of you doing those healthy things? What are the barriers to your
healthy lifestyle goals?
Not enough time or not enough money; I want to be
healthier but sometimes I have friends come visit in my time off so its tough
to still do everything I want and still be healthy
Have you ever heard
of eating the green tea leaves?
No, that’s weird. Can you do that?
Did you know the
nutritional benefits of drinking green tea?
Um… No. Is it like drinking green tea?
What would I need to
do to get you to eat green tea leaves once or regularly?
Can you actually eat it? How do you eat it? Does it
taste bad? Tell me just how good it is for me.
Where can I get it?
What do you think
about the site?
Looks really good to me; looks like it has a ton of
information; I like that it has so much information and its all right there for
me
Is this website
giving you enough information?
Yes
Additional Thoughts?
Id really like to try it… I might be cheap but I’d
like to try it once before I order 25 dollars worth of it; I like the recipes
about what you can do with it; It looks
like an awesome way to just get healthy but not have to always have the green
tea taste.
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