The website we chose to do competitor analyze is “Pork Be Inspired” (URL: http://www.porkbeinspired.com/Index.aspx). When user first opens the site, a sort of dark, wood color background with some deep blue page tag pops up in front, which makes user feel comfortable and modest. Upon arrival the user would like to follow and trust the ideas and inspirations the site intend to portray. By comparison, the site “Eat Green Tea.com” (URL: http://www.eatgreentea.com) is presented in a sort of bright refreshing color, it does make user feel environment-friendly and healthy, yet with the combination of bright white color background and white title, it makes the site “Eat Green Tea.com” lack of credibility. It is over-conspicuous, to some degree. At the same time, users will expect “Pork Be Inspired” website to give them steady and valuable suggestions, and change their way of life in to healthy style; yet they would possibly think that “Eat Green Tea.com” could give them some fancy and modern ideas but not really practical in life, by another word, not the real life style.
Secondly, both of the two sites offer introduction and promotion videos to the site visitor. Unlike “Eat Green Tea.com”, which simply link you to the YouTube video, site “Pork Be Inspired” designed a more professional and user-friendly video system for visitors. “Pork Be Inspired” integrates the video with its own website, offers a multiple video choices for users on its right column for the convenience of browse. And except for the same features as timeframe bar, play button, sound control button and full-screen button as “Eat Green Tea.com” has, site “Pork Be Inspired” video system also contains an “email to friend” function, a “get link (of the video)” function and a multifunctional MENU feature button, which is more convenient and user-centered to all visitors. What more attracting and helpful is that site “Pork Be Inspired” provides an introduction and short comment of each video, placed right under the corresponding video, so that all the visitors can foresee what the content will be. This is a great consideration of what users expect. In the site of “Pork Be Inspired”, you wouldn’t feel that the web designer is simply plug-in different gadgets to finish this webpage, rather than, they are designing the webpage with their heart and with their users in mind, and all of this certainly makes you feel that you are in a professional, scientific and carefully-treated environment rather than a common commercial website.
Thirdly, there is another interesting feature of the competitor site “Pork Be Inspired” which the site “Eat Green Tea.com” does not have. “Pork Be Inspired” possesses a beautiful collection of healthy pork-related and recipe pictures, and they rolls over by one after another all the time. This feature attracts users very much, and gives them a direct impression of what kind of good quality and healthy ideas they are trying to portray to them.
From “Pork Be Inspired”, users can expect to have different kinds of healthy recipes, cuts information and cooking methods, nutritional information, and healthy advice and so on. The site “Eat Green Tea.com” has similar user expectations as well. Moreover, “Eat Green Tea.com” has more sections on scientific information about green tea, as well as a customer-oriented FAQ section. Lastly, users can expect the site “Eat Green Tea.com” to have section about “Buy Edible Green Tea” for commerce purposes, which “Pork Be Inspired” does not contain.
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